Why The Tin Can
The name of the company is
related to our new location at Borgartún 1, a building that used to be a
tin can factory. A tin can contains something we consume, something that
can be preserved for a long time. The tin can has in a way been the
symbol for consumerism, and Andy Warhol and other famous artists have
used the tin can to describe the world of consumers.
How does this name
serve a company with a firm environmental policy?
Our work at The Tin Can
Factory is above all related to culture. We have our Language School (skoli.eu)
where you learn languages, but our activities are also about history,
culture and food culture. In a way, we are making "virtual" tin cans of
entertainment, language, history and culture, things to learn and
enjoy. Our groups are small - we are not at a big factory level, but a
personal level. All the "products" at The Tin Can Factory are related
to the Icelandic language and other languages, to culture, history, food
and fun. Our way is an environmentally friendly way of consuming,
whether you are getting to know the culture of the country as a visitor
or as someone who will stay and participate in daily life.
We focus on quality,
The Language School (skoli.eu),
now changing to The Tin Can Factory, was first founded for on-line
Icelandic courses and all three owners lived abroad more or less all
year round. In 2008, after 8 years of living abroad, on the very day
the first bank collapsed, the day when the crisis formally started in
Iceland, two of three owners moved back to Iceland. Little did they know
about what was about to happen. Not only in Iceland – but in almost all
the world. However, they had the education, the experience and the
skills needed to survive in a severely difficult economic climate. Work
started on building up what is in Borgartún 1 today. It started in the
living-room in their apartment, slowly taking over more or less all the
apartment. The aim has always been to have small classes, and still is.
Even though we now have a fully booked language school 12 months of the
year at Borgartún 1, the classes are still small, the material always
new and we constantly think of new ways in which we can share our
culture with our students.
History and culture unite us, history and culture make us different and
we like to think that we have found a good and stimulating way to share
this with others.
Our environmental policy
Whenever possible, we buy recycled material and we try to use all
material again, and again. We never use any disposable material, we do
not buy new furniture and we renovate, repair and renew, we do not throw
away. At the same time, we want the things we work with and work on, to
be user friendly.